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Stockist Case Study: Andy’s Gas

Andy’s Gas is a long-established home heating gas business serving the Bristol area, predominantly offering butane and propane for home use. Identifying a gap in the local market for other products, Andy’s Gas joined the Adams Gas stockist network in 2016 as a way to offer other industrial gases to his customers.

Adams Gas is a major gas supplier in the South East, supplying gas products to our reliable stockist network up and down the country.

This case study will focus on how the partnership has allowed Andy’s Gas to expand and complement the existing gas offering of an established business.


Our Relationship with Andy’s Gas

Andy’s Gas’s supply their customers with their own butane and propane, with the remaining industrial gas offering made up of Adams Gas products. They stock the full Adam’s Gas range, although not typically in the largest sizes. The range includes but is not limited to helium, CO2 Argon mixes for welding, pure argon, oxygen, propylene and nitrogen.

The strengths of our relationship with Andy’s Gas include:

  • The ability for Andy’s Gas to expand their existing bottled gas offering as part of our stockist network, without having to source these gases themselves.
  • Customers can order through Adam’s Gas website and receive deliveries from Andy’s Gas, providing they fall within the catchment area.
  • Respect for the boundaries of distributorships.
  • Happy with the terms and margins.
  • Year round business – not seasonal.


The Andy’s Gas Business Model

Operating from a well-organised site, Andy’s Gas sells directly to customers with no interest in wholesale but a keen focus on developing the Bristol market. The business has an excellent customer service proposition, which has resulted in great customer retention. The results are achieved by employing a loyal and effective team of sales staff, yard labourers, and drivers.



Andy’s Gas Marketing and Sales Strategy

All marketing is done through the businesses’ website, where information about their own gases and Adams Gas products is available. Outside of this, they rely heavily on word of mouth and actively follow up leads from Adams Gas.

The company has plans to explore personal selling in the future – for example, to the licensed trade, including tied houses.


Distribution and Logistics

Andy’s Gas runs its own delivery fleet, comprised of branded flatbed vans and two four by four trailer vehicles. Delivery and collections with Adams Gas work well. They also employ the services of a good, local courier.

The company offers true distribution, providing same and next day delivery within a 20-mile radius of the site as far as Weston-Super-Mare under the following price structure:

  • 5-mile radius scheduled for £10, emergency £20
  • 10-mile radius scheduled for £20, emergency £40
  • 20-mile radius scheduled for £30, emergency £60

Alongside distribution, they also welcome customer collections as far west as South Wales and as far east as Swindon.


Business Development

Andy’s Gas is happy to grow organically – which nicely suits their marketing approach and reliance on word of mouth. They have been receptive to contact with Adams Gas and enjoy keeping an open dialogue, even sharing ideas and recommendations for streamlining the ordering process we have with our stockists.

We’re pleased to report that the overall feedback on our relationship with Andy’s Gas is positive and that they are interested in exploring a sub-distribution model in the future.


Adams Gas Continues to Build and Maintain Relationships with Stockists Across the Country

We are always looking for new ways to offer business opportunities for both our new and longstanding stockists. If you would like to learn more about how we can help your business become a stockist for Adams Gas, please fill out our enquiry form.

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