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How to Supply Your Customers with Helium

Helium gas is possibly one of the most known gasses on the market, and for one main reason, balloons. Being tasteless, odourless and colourless, it makes the ideal filling for latex and foil balloons. Helium is also used for cooling, maintaining controlled environments, leak detection and even has uses in medical practices.

Businesses That Use Helium

Due to the many applications of helium, there is always an ongoing demand for helium canisters. From manufacturing to the medical and hospitality industries, helium has many uses.

Event Planners – with so many events to plan, having a direct supply of gas for balloon inflation is ideal for any event planner. For most events, having a bottle of helium on hand is perfect for those last-minute touches.

Hospitality Venues – From birthday parties to milestone anniversaries, venues will usually have endless balloons to inflate. Having high-quality helium on site can help ensure that those balloons are ready for any wedding or party. Venues are also an excellent opportunity to find sales of cellar gas, which we have covered previously in our Supplying Your Customers with Cellar Gas guide.

Retail Stores – Whether it is the local supermarket, the corner shop or a designated card retail shop, all have a supply of helium for those extra-large foil balloons and will usually go through quite a lot in the space of a week.

Balloon being inflated

Diving Tank Manufacturers – Helium is used within diving tanks to replace a portion of nitrogen, allowing divers to breathe underwater safely. While this market is complex to supply, it could provide an extortionate profit return if you find yourself near one of these manufacturers.

Metal Fabricators  – Whilst helium is not usually a standard component sought after for welding, it can help to deliver a broader and more shallow penetration pattern during the welding process when mixed with argon.

Now, whilst balloons are not the only use for helium, the competition for the other industries is niche. Unless you have a diving tank manufacturer locally, the leading target group for helium will be the hospitality and entertainment industry.

How Much Helium Can I Expect to Sell?

Of course, if you are looking to stock helium as an added business opportunity to increase revenue, there has to be a significant demand locally. Before purchasing a supply, market research is essential. Suppose you are surrounded by beautiful wedding venues or have a theatre close by. In that case, you can be sure there is an opportunity to provide the local area with ample high-quality helium in 20L helium canisters. Alternatively, if you are situated within a built-up residential area, there is also the potential to sell more domestically for parties and personal events; this will require our smaller range of helium bottles, such as our 2L canisters.


While conducting your market research, reach out to the local card sellers and ask where they received their helium. This could provide you with a regular customer who may prefer to buy locally.

Balloon Decoration Companies

Over the past few years, there has been an influx of creativity within the balloon industry. From imaginative gifts to stunning features, their applications are growing. Balloons are being used for impressive arches at weddings, elf on the shelf arrival gifts and even baby shower gender reveal components. This increase in use requires an increase in helium, which opens the door to regular purchasing and an increase in sales. With a bit of time contacting these local companies who provide these services, you may find yourself selling out of helium relatively quickly.

We offer all of our helium tanks with an additional inflator nozzle, so you don’t need to worry about finding one that fits correctly for your customers.

Safety with Helium

Helium is an odourless, tasteless and colourless gas and whilst it is a non-toxic gas, it comes with the usual warnings you would expect from a gas which displaces oxygen. For more information on the use of helium and safety, please find our information sheet online.

Another danger which comes with supplying gas is the manual handling of the products. Canisters are heavy and require correct lifting procedures to prevent personal damage and suffering. If needed, consider moving them on a trolley to lessen the strain of manually carrying the weights around your storage facility or shop floor. As a responsible bottled gas supplier, we offer a range of guidance documents online on our safety page for more information on handling pressurised canisters.

How to become a Helium Gas Stockist

Our successful stockists will often find their customers and create an impressive clientele through networking and advertising. Most of our stockists see up to 50% clear profit margins from their sales of our products—however, the potential to earn more lies with you. We will delegate any potential local leads within your area, but you will soon find that you will generate your own customer base without our assistance through promoting the products.

What we offer:

  • Supplying you with leads from your area, we had over 183,000 unique visitors to our site, many of whom were passed on to stockists.
  • High-quality products, training and technical support for selling and distributing our gas.
  • Provide you with a dedicated sales area, inside which we will not set up any further stockists.

What we expect in return:

  • You to be comfortable running a collection and delivery service in your area.
  • Handle sales enquiries on a daily basis (Monday to Friday).
  • Promotion of your gas products in your local area to supplement leads from Adams Gas.
  • The ability to go out and set up smaller stockists within your assigned area (optional).

If this business opportunity sounds like something that would benefit your existing company, you can fill in the online enquiry form, and we will be sure to get back to you as soon as possible.